NELLY YUSPOVA - CTO OF WEBGRRLS INTERNATIONAL

Advice:

Find the niche. People are segmenting themselves more and more into narrowly defined niche communities based on their own interests. There are communities for knitters, dog lovers, outdoor adventure types and everything in between. Your goal should be to define your niche and find and participate in the niche communities.  This is where you will get the most "bang for your buck."

Resources:

• http://webgrrls.com/newyork-ny/ - With Technology changing at the speed of light, join webgrrls to “stay in the know”, discuss the latest tech trends and support each other through business and technology issues.
• http://seesmic.com - All of your social media services in one place
• http://evernote.com - Capture any moment, idea, inspiration, or experience whenever and using whichever device or platform you want.
• My Mobile Apps Strategy to Help Me Stay Productive: Evernote & Seesmic http://bit.ly/oT5UsH

Contact Info:

@DigitalWoman
http://digitalwoman.com
nelly@digitalwoman.com

MAISHA WALKER – PRESIDENT, MESSAGE MEDIUM, BLOGGER, INC. MAGAZINE

Advice:

Make sure you focus on the right tools both for your audience, your budget and your skill-set. If you don’t like to write, an email newsletter is probably not right for you unless you have some help creating it. Everyone is strapped for time and resources.  Successfully monetizing digital media is all about knowing where to spend the time and resources you do have. In my blog “The Internet Strategist” for Inc. magazine, I cover all of the relevant topics about using these powerful tools to grow your business and generate sales.

Resources:

• http://MailChimp.com – great email marketing tool
• http://Hootsuite.com – excellent tool for managing all of your social accounts in a single place
• http://www.messagemedium.com/websitearticles.htm - the archive of articles I’ve written on using LinkedIn, Facebook, email marketing, building a Web site, Social media, search engine optimization and more
• http://www.inc.com/maisha-walker - latest articles in my Inc. magazine blog for entrepreneurs about using digital media.

Contact Info:

To reach us for help building your Web site or marketing online contact us at:
@maishawalker
http://messagemedium.com/contact.php

JASON MADHOSINGH – HEAD OF DIGITAL MARKETING, OVI, NOKIA:

Advice:

When in digital, always remember the context that your customer will be in at the moment in time they interact with you. Make sure you are providing the right tools for them to create magic in that moment.

Resources:

• American Express Open Forum for Small Businesses: http://www.openforum.com/
• How to use Twitter Lists: http://support.twitter.com/articles/76460-how-to-use-twitter-lists

Contact Info:

@madho
www.madbrands.com
madho@aexp.com

JON GELBERG - CHIEF CONTENT OFFICER, BLUE FOUNTAIN MEDIA

Resources:

• Article by Jon http://smallbiztrends.com/2011/05/7-steps-business-blogging.html
• Article by Jon http://www.bnet.com/blog/web-design/10-biggest-small-business-website-mistakes-8212-and-how-to-fix-them/349
• Article by Jon http://www.bnet.com/blog/web-design/the-case-for-content-marketing/302
• Article by Jon http://www.bnet.com/blog/web-design/how-to-convince-the-press-that-you-8217re-an-expert/296
• www.muckrack.com (to follow journalists on Twitter)
• www.helpareporter.com (HARO to hook up with reporters working on specific stories)
• Google Alerts (to follow specific topics)

 Contact Info:

@jonbfm
www.bluefountainmedia.com
jon@bluefountainmedia.com